WHSmith

Introduction

WH Smith PLC is one of the UK’s leading retailers and is made up of two core businesses – Travel and High Street.

The Travel business operates 586 units, mainly in airports, rai...lway stations, motorway service areas, hospitals and workplaces, primarily in the UK. Travel stores sell a tailored range of products, to cater for people on the move or in need of a convenience offer. Travel’s typical customer has less time to browse than the High Street customer and is more interested in reading materials for a journey as well as purchasing food, drink and confectionery. Due to their location and convenience nature, Travel stores are, on average, significantly smaller than those in the High Street portfolio.