About this Deal
4K HDR Ultra HD Certified with HDR10 Catch-up TV & 4K Streaming with Google Assistant Picture quality: TruMotion 100 Freeview HD with Freeview Play / Freesat HD HDMI 2.0b x 4
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4K Active HDR delivers consistently top-notch picture quality
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Smart TV webOS to navigate your viewing choices effortlessly
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ThinQ AI and Google Assistant accommodate your smart home and lifestyle
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DTS Virtual: X ensures you hear even a pin drop
4K Active HDR
Watch your screen come alive on the LG 55UK6950PLB 55" Smart 4K Ultra HD HDR LED TV. HDR boosts the contrast of on-screen images, so you can see the detail in the brightest and the darkest scenes.
Whether at the edge of your seat in the middle of a football upset or cuddled on the sofa for romantic binge-watching with your partner, the 55UK6950PLB's 4K Active HDR innovation literally doctors every image of every scene so you can appreciate pinpoint picture quality.
Added to this precision viewing is the latest 4K Ultra HD technology built into the LG panel, which basically means regardless of the angle you're watching from, you see vibrant, distortion-free pictures.
Smart TV webOS
So you can truly enjoy all these beautiful pictures, the 55UK6950 lets you navigate an infinite world of digital content with Smart TV webOS and the intuitive Magic Remote.
Access to catch up TV services, an ever-expanding range of apps, and more is at your fingertips with simple voice commands. With webOS, you'll be able to keep everyone entertained, whether they want to watch an episode of their favourite soap, or keep the kids entertained.
ThinQ AI and Google Assistant
Speaking of the Magic Remote, this clever LG remote lets you do more with your TV. Using the Magic Remote, and together with Google Assistant or Alexa, ThinQ AI opens up possibilities by making it easy to talk to your TV. Even from your upstairs bedroom, you simply have to say the words to change channels or find a particular program on the television downstairs.
Google Assistant is built in, which lets you control other devices around your home using just your voice and your TV. Dim your lights with a couple of words or check on the weather before you head out on a morning.
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